I’m Andy Curry – User Experience and Digital Designer.

I’m Head of UX and Design at Branded3. With over 15 years working in Digital, I’ve a wealth of experience creating engaging and creative digital solutions for clients who need design that produces tangible results.

I’m a passionate advocate of a research-based user-centric approach to design.

I’ve led projects for a huge variety of big name clients from public and private sectors, including multinational corporations, household brands, national institutions and government bodies.

I’ve worked hand-in-hand with these clients throughout throughout projects, going from creative concept, planning and discovery, UX and UI design, through to art direction and visual execution.

I believe digital work should be device agnostic, should be user-centric (all else will follow) and that the most wonderful visual experience needs to be underpinned with a clear understanding of what your users want and what your users need.

A recent seminar I wrote and delivered – The 10 Myths of Digital Design: